Buy Used and New Jean-Noël Kapferer Books

Reinventing the Brand

by Jean-Noël KAPFERER

ISBN 13: 9780749435936

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 01 Jul 2001

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Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

by Jean-Noël Kapferer,Joachim Kernstock,Tim Oliver Brexendorf,Shaun M. Powell

ISBN 13: 9783319845746

Format: Paperback (266 pages)
Publisher: Palgrave Macmillan
Published: 12 Oct 2019

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Les marques Capital de l'entreprise: Créer et développer des marques fortes

by Jean-Noël Kapferer

ISBN 13: 9782212539080

Format: Paperback (824 pages)
Publisher: Eyrolles
Published: 01 Jan 2015

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Ré-inventer les marques: La fin des marques telles que nous les connaissons

by Jean-Noël Kapferer

ISBN 13: 9782212555448

Format: Paperback (240 pages)
Publisher: Eyrolles
Published: 01 Jan 2012

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Luxe: Nouveaux challenges, nouveaux challengers

by Jean-Noël Kapferer

ISBN 13: 9782212564884

Format: Paperback (306 pages)
Publisher: Eyrolles
Published: 01 Jan 2016

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