Reinventing the Brand
by Jean-Noël KAPFERER
ISBN 13: 9780749435936
Format: Paperback (240 pages) Publisher: Kogan Page Published: 01 Jul 2001
Save for later
Les marques Capital de l'entreprise: Créer et développer des marques fortes
by Jean-Noël Kapferer
ISBN 13: 9782212539080
Format: Paperback (824 pages) Publisher: Eyrolles Published: 01 Jan 2015
Ré-inventer les marques: La fin des marques telles que nous les connaissons
ISBN 13: 9782212555448
Format: Paperback (240 pages) Publisher: Eyrolles Published: 01 Jan 2012
Luxe: Nouveaux challenges, nouveaux challengers
ISBN 13: 9782212564884
Format: Paperback (306 pages) Publisher: Eyrolles Published: 01 Jan 2016
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer,Vincent Bastien
ISBN 13: 9780749464912
Format: Illustrated (408 pages) Publisher: Kogan Page Published: 03 Sep 2012
Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)
by Jean-Noël Kapferer,Joachim Kernstock,Tim Oliver Brexendorf,Shaun M. Powell
ISBN 13: 9783319845746
Format: Paperback (266 pages) Publisher: Palgrave Macmillan Published: 12 Oct 2019